Pingyao Crouching Tiger Hidden Dragon International Film Festival(PYIFF) was founded by Chinese filmmaker Jia Zhang-ke and film historian Marco Müller. Held in Pingyao, a magnificent city with 2,700 years of history, PYIFF celebrates the achievements of international cinema and promotes the works of young Chinese directors.
PYIFF aims to become a professional showcase for exceptional films and outstanding filmmakers. We aim for quality, so PYIFF will be a "boutique festival" - modest in scale, but with ambitious aspirations.
PYIFF encourages dialogue between non-Western (Chinese, Asian, Eastern European, Latin American, and African), and Western film communities.
The aim is to strengthen links between Chinese cinema and the cinema of non-Western countries, developing countries, and regions less familiar to the Chinese public. We strive to foster communication and collaboration between Chinese and international filmmakers. We also support young directors, in the hope of injecting new blood into Chinese cinema and promoting the growth of local art and culture.