Bloom Up is the true story of Hermes and Betta, an Italian couple who have been exchanging forover 4 years. The docuflm highlights their daily life on the one hand: at work, at home, their daughter and interests; and the attraction for the swinging world and its practice on the other:meetings, parties, dinners, car sex and much more. Everything is told and shown "without flters".The camera "pawns" the two main characters within a "perverse" world sweetened by the sweetand gentle soul of the couple.