Forty-year-old Marco, married to the daughter of the owner of the advertising agency he works for, loses everything from one day to the next due to a whim: having a romantic encounter with Lia, who lures men online to make ends meet, making pay for the groceries and flee immediately afterwards. Marco feels something for her that goes beyond sex, perhaps he is in love with her. When asking for hospitality from a nerd friend, who has difficulty having contact with women, he realizes he has a rare gift: he knows how to use words. So he makes it a profitable activity, becoming a modern Cyrano for lonely people looking for company, sex, love, varied humanity looking for someone to enter into a relationship with. But Lia is still in his thoughts and one day he meets her again.