How does one become a champion? How does one become a professional? What does one have te do, te have the willingness te surpass his or her limits? We followed the everyday lite of three athletes and coaches of artistic gymnastics, each in the respective field of amateur, semiprofessional and professional. I AM gives us a direct view into the sport's world, in a way that has never been done before, telling us the hardships, the difficulties, the joy and the triumphs, but most of all, the love that each and every one of the athlethes and coaches have for their sport.