original title:
Un paese diverso
directed by:
cinematography:
editing:
music:
producer:
production:
country:
Italy
year:
2008
film run:
54'
format:
colour
status:
Ready (16/05/2008)
festivals & awards:
A supermarket chain with a conscience? Amazingly, Italy’s Coop organisation is exactly that. It is the largest supermarket chain in Italy, and the staff embrace all kinds of community work, from looking after society’s less well-off members to making sure that elderly Italians living alone get emotional support along with their shopping delivery. Not only that, but the company invests profits in environmental development and a number of schemes to provide support to families and communities. An extraordinarily selfless organisation flourishing in a world of global greed.