Jorge works as a nurse at a retirement home. His monotonous life takes an unexpected turn when he discovers that one of his patients is a talented painter and he is mesmorised by his artworks. He passes them off as his own, circulating them on the contemporary art scene, becoming a celebrity in the process. He is rapidly introduced into the contemporary art scene and is forced to deal with curators, critics, collectors, and admirers. He pulls off a series of shows, earns money, and popular acclaim. As his career as an artist evolves, so does his problems and contradictions. The film explores the paradoxes of the contemporary art circuit, its characters, and the difficulties of conceptually defining art.