HD - colour
festivals & awards:
The journey of a young Indian woman's hair. Donated to the Temple to be then converted in exquisite hair extensions in Italy. This same hair will then return to India to satisfy the whim of a successful career woman in Bombay. A story of beauty cult in the era of globalisation. Until a few years ago the hair donated to the temples was burned or used to stuff mattresses. Today this hair has become a commodity and an extraordinary economic resource. Thousands of locks find their way to Italy. This precious good is purchased by a company owned by Mr. Gold, the world-leading manufacturer of the hair extensions that are used to thicken and lengthen hair. The extensions exported by the "Great Length" company, including the bonding system patented by Mr. Gold, a 50-year-old Englishman living in Rome, are considered the best on the world market and the company exports not only to the USA but also in Europe, Arab countries, Australia, New Zealand, and many others including… India.