Enrico Lucherini, the greatest Italian press agent of all times, looks back and opens up about his extraordinary career that started at the time of the Dolce Vita and ended with a press conference at which he took his leave of the profession that he himself had launched in Italy with his own unmistakable, inimitable style, to the point of having an adjective named after him. It’s a secret history of Italian film, in rare footage seen here for the first time.

DIRECTOR'S STATEMENT:
Director’s statement A backstage tour of Italian entertainment, with the best guide you could have. It’s like slipping inside Prospero’s cave on the day he decided to snap his wand in two and make his exit, leaving all his tricks in plain view. Or standing alongside Mangiafuoco, the puppet master in Pinocchio, as he pulls his puppets’ strings and decides their fates.