The second edition of Italian Screenings in Buenos Aires, at the closing of Ventana Sur, will feature the most recent Italian film productions.
Ventana Sur (Dec 3-6, 2013), organized by the
Cannes Marché du Film and INCAA, since 2009 continues to host International distiributors in Buenos Aires and offer them the latest Latin American prodcutions.
n just five years time, the numbers have been surprising: 1.800 accreditations of whom 300 distributors from all five continents.
For the second year running, Italy confirms itself as the first and only country in the world to realize a unique event just after the Ventana Sur appointment ends which is made exclusively for International and Latin American buyers and distributors. Starting with this edition, this event will also include theatre distributors for South America.
In the last edition of Italian Screenings at Ventana Sur, 20 films were screened for 80 buyers from 30 different countries in the 8 Cinemark di Puerto Madero theatres.
The need to combine Ventana Sur with the latest Italian film productions was introduced not only to create a new means of International exposure for our films, but also because in in the three month period following the Venice, Rome and Torino Film Festivals, the offer of new films being launched on the National and International circuits is extraordinary.
The Italian Screenings (historic name for these market events of Italian Cinema) aim to represent an International project which utilizing already existing market initiatives and placing itself in an established promotional and commercial context does not conflict with other major events.
The Italian Screenings of Buenos Aires are an initiative organized with the support of ICE - Italian Trade Agency, UNEFA and Direzionale Generale per il Cinema del Mibac.
The significant results in terms of negotiations and sales of the first edition of the Italian Screenings in Buenos Aires drove Istituto Luce Cinecittà not only to organize a second edition of the same, but also to organize a new edition of the traditional Italian Screenings in Italy, dedicated to only European distributors, which took place in July 2013 in the legendary mountain spot of Courmayeur (Aosta Valley) and drove to the sales of Italian films in key European territories such as Scandinavian countries, Germany, Austria, Switzerland, Cezch Republic, Slovakia, CIS and Hungary.
This year Istituto Luce Cinecittà also announces the new partnership with Festival Scope, the B2B online platform promoting new films and talent among professionals worldwide. A rich selection of the films presented at the Italian Screenings will be available for online viewing after the event in a brand new special section of Festival Scope dedicated to Italian Cinema. This new initiative aims at promoting Italian films all year long.